Dan Ashworth, the newly appointed sporting director at Manchester United, has wasted no time in outlining a vision of renewal and determination for the club’s future.
Ashworth aims to elevate Manchester United through strong leadership and a commitment to excellence.
3-Point Summary
- Dan Ashworth has introduced his vision for Manchester United, emphasizing renewal and determination, with a robust leadership structure including Omar Berrada as chief executive and Jason Wilcox as technical director.
- The club has extended Erik ten Hag’s contract as men’s first-team manager until June 2026, with Ashworth expressing strong belief in ten Hag’s capabilities.
- Ashworth stresses the importance of a successful women’s team and a productive academy, aiming to build on the recent FA Cup victory and drive the club towards consistent excellence.
Image courtesy
Dan Ashworth, the newly appointed sporting director at Manchester United, has wasted no time in making his presence felt. Addressing the club’s supporters for the first time, Ashworth outlined his vision for the future, emphasizing a sense of renewal and determination.
Ashworth acknowledged the significance of the close season as a reset moment for every club. However, he highlighted that this summer’s renewal at Manchester United has been particularly robust. With Omar Berrada as the chief executive and Jason Wilcox as the technical director, the leadership structure is taking shape. Their collective goal is clear: to elevate Manchester United back to the levels expected of a club with such rich history and tradition.
The first major decision of the summer was to extend Erik ten Hag’s contract as the men’s first-team manager until June 2026. Ashworth expressed strong belief in ten Hag as one of Europe’s top coaches: “We are all clear that last season fell below the required standards in the Premier League and Champions League, but by winning the FA Cup in such impressive fashion, our players and staff showed what they are capable of when everyone pulls together and performs to their potential.”
Image Courtesy, Dan Ashworth
Ashworth’s primary responsibility, alongside Jason Wilcox, is to create the right support structures and environment around Erik, the staff, and the players. The goal is consistent excellence. Already, there’s a palpable sense of energy and determination within the group as they return from their breaks, including exciting new additions to the squad and coaching team.
Ashworth also emphasized the importance of a successful women’s team and a thriving, productive academy. Last season’s FA Cup win marked a significant milestone as the club’s first major women’s trophy. Building on that success, Mark Skinner and his staff aim to continue the upward trajectory.
Dan Ashworth’s arrival brings renewed hope to Manchester United. With a clear vision, strong leadership, and a commitment to excellence, the club looks forward to a promising future under his guidance.
Story by Anthony Juma